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    Abki Baar Modi Sarkar Origin: Pandey Refusal and the 2014 Campaign Slogan

    In a revelation that reframes the origin story of one of modern India’s most recognisable election lines, Union Minister Piyush Goyal says the now‑iconic slogan “Abki Baar Modi Sarkar” nearly never existed after advertising legend Piyush Pandey initially declined to work on the campaign — a...
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    • advertising ethics indian politics political advertising political slogans
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    • Forum: Windows News
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