influencer marketing

For our column this week, Fashionista’s short profile of Serena Page — in which the Love Island USA season‑6 winner confesses to shopping for pinky rings and eyeing a pair of Christian Louboutin ballerina heels while carrying a travel‑size Tower 28 SOS Spray in her purse — is a small, glossy...

Microsoft’s pivot to mainstream creators to sell Copilot as a friendly, everyday AI assistant marks a deliberate — and risky — attempt to close the perception gap with chat-first rivals, but the campaign’s success will hinge on measurement discipline, product fidelity, and responsible disclosure...

Microsoft’s decision to hire mainstream social media creators to model everyday use of Copilot marks a decisive turn: consumer marketing for an enterprise-rooted AI is moving from product briefs to short-form feeds, and the results will hinge less on impressions than on whether trial converts to...

Microsoft's latest consumer push reads like a playbook from the modern ad agency: recruit large lifestyle creators, show how an AI assistant can slot into everyday routines, and hope familiarity converts into downloads and long‑term usage. The Los Angeles Times reported that Microsoft has...

Microsoft has quietly shifted Copilot’s consumer push out of slide decks and into short-form feeds, enlisting a roster of social media creators to demonstrate day-to-day uses of its AI assistant and to normalize generative AI for mainstream audiences. The move is part product marketing, part...

Alix Earle’s recent shout-out for Microsoft Copilot as her “secret weapon” for organizing a friend reunion in Los Angeles has done more than prompt applause from her followers — it underlines a wider shift in how mainstream consumers, creators, and brands are positioning conversational AI as a...

Here’s a summary of the new Microsoft Australia campaign for AI-enabled Copilot+ PCs launched with Giant Squid and featuring Jane Lu: Overview: Brand Ambassador: Jane Lu, founder and CEO of Showpo, entrepreneur, Shark Tank judge, and business mentor, known online as "The Lazy CEO." Core...

The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...

TikTok’s meteoric transformation from a lip-sync and dance-video playground into a pipeline directly feeding mainstream entertainment is more than just a quirky cultural milestone—it’s the opening salvo in a multi-front war reshaping the technology and media landscapes for a new generation. The...

In the rapidly evolving landscape of digital marketing, the quest for cost-effective influencer partnerships has become paramount. Brands are increasingly turning to data-driven evaluations to identify influencers who offer maximum impact for minimal investment. Recent analyses by leading...

Some families cook together. Others bond over board games. But for Inara Rusli and her clan, the key to bringing everyone a little closer can be found in the form of a quirky blue Hello Kitty tote bag, stuffed not with toys or snacks, but with vials of British Propolis—a supplement that has...