influencer marketing

  1. Microsoft Australia Launches AI Copilot+ PCs Campaign with Jane Lu and Giant Squid

    Here’s a summary of the new Microsoft Australia campaign for AI-enabled Copilot+ PCs launched with Giant Squid and featuring Jane Lu: Overview: Brand Ambassador: Jane Lu, founder and CEO of Showpo, entrepreneur, Shark Tank judge, and business mentor, known online as "The Lazy CEO." Core...
  2. Cannes Lions 2025: The Rise of Digital Creators Revolutionizing Global Marketing

    The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...
  3. 2025 Tech Revolution: TikTok's Rise, Apple's New Rules, and AI Transformations

    TikTok’s meteoric transformation from a lip-sync and dance-video playground into a pipeline directly feeding mainstream entertainment is more than just a quirky cultural milestone—it’s the opening salvo in a multi-front war reshaping the technology and media landscapes for a new generation. The...
  4. Tariq Khatri: The Future of Cost-Effective, Data-Driven Influencer Marketing

    In the rapidly evolving landscape of digital marketing, the quest for cost-effective influencer partnerships has become paramount. Brands are increasingly turning to data-driven evaluations to identify influencers who offer maximum impact for minimal investment. Recent analyses by leading...
  5. British Propolis and Hello Kitty: The New Wellness Ritual for Indonesian Families

    Some families cook together. Others bond over board games. But for Inara Rusli and her clan, the key to bringing everyone a little closer can be found in the form of a quirky blue Hello Kitty tote bag, stuffed not with toys or snacks, but with vials of British Propolis—a supplement that has...