intent signals

Intent signals refer to the data points that indicate a user's purchase or research interest, traditionally derived from keyword searches. On WindowsForum.com, discussions explore how conversational AI, such as Microsoft Copilot, is transforming paid search by generating high-confidence intent signals through multi-turn dialogues. This shift moves advertising from a keyword-volume model to a precision economy where advertisers can act on richer, more contextual user interactions. The tag covers the evolution of intent measurement in digital advertising, particularly as AI assistants change how users ask questions and express needs.