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  1. Windows 11 SCOOBE: Full-Screen Renewal Prompt in Insider Builds

    Microsoft’s latest Windows 11 Insider builds are shipping a new, full-screen renewal prompt aimed at lapsed Microsoft 365 subscriptions — an eye-catching SCOOBE (Second‑Chance Out‑of‑Box Experience) screen that insiders and early reports describe as a full‑screen nag to renew rather than a...
  2. Add video interstitial ads to your Windows Store apps

    This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...