it channel

The IT channel refers to the ecosystem of distributors, resellers, system integrators, and managed service providers that deliver technology products and services to end customers. On WindowsForum, coverage of the IT channel focuses on how major distributors like Ingram Micro earn Microsoft partner specializations, such as the AI Apps on Azure Specialization, and what these credentials mean for the broader partner community. Discussions examine how Microsoft's AI channel strategy is evolving from marketing to funded delivery, and how large distributors are positioning themselves as the operational layer between Microsoft's AI ambitions and the thousands of partners expected to sell and implement these solutions. The tag covers channel program changes, partner enablement, and the practical pathways through which AI and cloud technologies reach customers.