Higher user ratings are one of the success factors for apps in the Windows Store. Understanding and acting on customer reviews and minimizing app crashes help increase customer satisfaction, and that in turn will increase app ratings.
In the new unified Dev Center dashboard you now have access...
analytics
app crashes
app development
app health
crash analysis
crash events
crash reports
cross-platform
customer satisfaction
data export
debugging
dev center
failure logs
javascriptexceptions
memory failures
performance optimization
user feedback
user ratings
windows 10
windows store
