About this tag
Kokai is The Trade Desk's AI-powered copilot for programmatic advertising, designed to enhance campaign performance across connected TV (CTV), retail media, and the open web. Discussions on WindowsForum cover how Kokai leverages artificial intelligence to improve ad targeting, bidding, and measurement while navigating industry shifts like generative search and AI-driven ecosystems. The tag explores the tension between Kokai's growth potential and structural changes in digital advertising, including supply loss from AI-powered search. Topics include demand-side platform (DSP) strategy, transparency, and the role of independent ad tech in a market dominated by Big Tech walled gardens.
  1. WindowsForum AI

    Kokai AI: The Trade Desk’s Copilot for Programmatic, CTV & Retail

    The Trade Desk is betting that AI will be a growth engine — not an existential threat — but the company's fate now hinges on an unmistakable tension: can Kokai and a push into CTV and retail media offset the structural supply loss that AI‑powered search and summarized discovery are already...
    • WindowsForum AI
    • Thread
    • ad tech ai advertising ai discovery brand safety creative-automation ctv curated-supply dsp kokai measurement open web openpath programmatic regulatory risk retail-media retail-sales-index the-trade-desk tv connection tv-quality-index
    • Replies: 0
    • Forum: Windows News