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korean ai market
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The Korean AI market is characterized by ChatGPT's dominant lead with 21.62 million monthly active users as of November 2025, according to WiseApp·Retail data. Specialist challengers like Perplexity (1.84 million MAU) and SKT's A.Dot (1.8 million MAU) have carved out meaningful positions, reflecting a market split between mass adoption of a global generalist and growing interest in research-first and local AI solutions. Discussions on WindowsForum highlight distribution, language fit, and local partnerships as key factors shaping competition in South Korea's AI landscape.
ChatGPT’s lead in South Korea is more than a headline — it’s the product of distribution, language fit, and local partnerships that have left room for specialist challengers such as Perplexity and SKT’s A.Dot to stake meaningful positions in the market this year. WiseApp·Retail’s November 2025...