local seo

SEO—search engine optimization—is the work of making a website easier for search engines and people to find, understand, and use. This 2026 guide covers SEO for any public website, including business sites, online stores, publishers, and local service companies. Its goal is unpaid visibility in...

Google’s Maps just stopped being a passive atlas and started acting like a travel-savvy companion, with a conversational AI at its core that can plan trips, answer follow-ups and surface contextual recommendations — all powered by the company’s Gemini large language model. (blog.google)...

Google Discover’s February 2026 core update is a watershed moment for merchants: it recasts Discover from a quirky traffic booster into a gatekeeper that rewards locality, depth, and trust — and it arrives at the same moment AI-driven summaries and agentic commerce are reshaping where and how...

The property sector is at the cusp of a tectonic change: AI-powered “answer engines” are already reshaping how consumers search for services, and estate agencies that treat this as marketing theatre rather than a strategic threat risk being excluded from the very shortlists vendors will soon...

Microsoft’s Copilot is now linking local review stars in its AI local cards directly to Google Maps business profiles — a surprising routing choice that was first spotlighted on X by SEO consultant Nathan Gotch and summarized by Search Engine Roundtable, and quickly replicated by others testing...

The digital marketing landscape is shifting rapidly. No longer tethered to the familiar terrain of keyword-based search engines, both consumers and businesses are increasingly navigating a world powered by conversational AI, next-generation algorithms, and content discovery platforms that rely...