As generative AI moves from experimentation into the operating core of enterprise software, Chow Tai Fook Jewellery Group’s new Microsoft-backed transformation stands out for one reason: it is not trying to make retail look intelligent, but to make the business actually run that way. The company...
Ralph Lauren has launched a branded conversational shopping assistant — Ask Ralph — inside its U.S. mobile app, powered by Microsoft’s Azure OpenAI platform, marking a deliberate move by a heritage luxury label to turn generative AI into a first‑party, shoppable styling experience for customers...
ai stylist
ask ralph
azure openai
brand first ai
catalog-grounding
conversational commerce
luxury-retail-ai
memory personalization
microsoft copilot
opt-in-consent
privacy
rag architecture
ralph lauren
retrieval augmented generation
shoppable outfits
visual commerce