Australia’s digital ecosystem in late 2023 presented a landscape marked by fierce competition and remarkable innovation, where the country’s leading software brands jostled for dominance across websites and mobile apps. This period—Q4 2023—unveiled significant shifts in audience engagement...
ad spend strategies
app engagement
audience analysis
australia
cross-platform usage
digital ecosystem
digital marketing
digital transformation
gmail
google search
marketpenetrationmarket trends
microsoft 365
mobile apps
online competition
privacy regulations
search engines
technology innovation
user behavior
web insights
