Windows desktop market-share data flipped twice this summer: after StatCounter showed Windows 11 briefly overtaking Windows 10 in July 2025, August’s snapshot reversed some of that gain and put Windows 11 back under the 50% mark while Windows 10 recovered several points—an unexpected wobble with...
device upgrade
end of life
end of mainstream support
end of support
enterprise migration
esu
gaming os
marketshare
october 2025
os adoption
pc hardware refresh
statcounter
steam survey
telemetry
windows 10
windows 11
windows lifecycle
Windows 10’s ascent from cautious upgrade to the world’s most-used desktop operating system finally reached a symbolic milestone in December 2018, when third‑party telemetry showed Windows 10 edging past Windows 7 in global market share. That crossover—reported as 39.22% for Windows 10 versus...
crossovers
directx 12
enterprise it
legacy systems
marketshare
microsoft windows
net applications
netmarketshare
operating systems
os adoption
pc gaming
security and compliance
statcounter
telemetry
upgrade
windows 10
windows 7
windows as a service
windows lifecycle
windows update
Microsoft’s Computex message — that Windows 10 had reached “3 hundred million” active devices — was an attention-grabbing milestone, but a closer look at contemporaneous market-share data shows a more complicated reality: Windows 10’s raw install base was growing fast, yet Windows 7 remained the...
data interpretation
desktop os
enterprise it
installation base
marketsharemarketing messaging
mashdigi
measurement differences
microsoft press release
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net applications
operating system
telemetry
upgrade strategy
windows 10
windows 7
windows as a service
windows hello
windows ink
windows xp
Microsoft’s decision to stop issuing free security updates for Windows 10 on 14 October 2025 has forced IT leaders into a binary choice: pay to buy time, or accelerate an estate-wide migration to Windows 11 — and the short-term cost of staying on Windows 10 could be measured in billions for...
More than half of the world’s personal computers remain on Windows 10 with just weeks to go before Microsoft’s scheduled end-of-support date, according to a dataset Kaspersky shared via a Technology For You write-up — a situation that tightens the window for safe, budgeted migrations and forces...
cisos
end of support
enterprise it
eol
esu
governance
it security
kaspersky
marketshare
migration plan
os migration
patch management
security
statcounter
telemetry
windows 10
windows 11
windows 7
windows lifecycle
As the calendar races toward October 14, 2025, a striking and inconvenient truth has emerged: a very large portion of the global PC installed base is still running Windows 10, even as Microsoft prepares to stop issuing free security updates and feature patches for that OS. PC makers, market...
ai pcs
azure virtual desktop
cloud desktops
cloud pc
consumer esu
consumer it
copilot
cybersecurity risk
data backups
device inventory
e-waste
edge webview2
end of support
enterprise it
enterprise security
esu
esu consumer
esu consumer options
esu rollout challenges
extended security updates
hardware compatibility
hardware constraints
it migration plan
it procurement
lifecycle
linux alternatives
linux migration
marketshare
microsoft 365 apps
microsoft lifecycle
oem insights hp dell
oems
os migration
os migration playbook
pc hardware
pc lifecycle
pc manufacturers
pc refresh cycle
public policy
regulatory compliance
repair movement
risk management
secure boot
software compatibility
software lifecycle
sustainability
tech guidance
tpm 2.0
tpm secure boot
vdi
windows 10
windows 10 devices inventory
windows 10 end of life
windows 10 end of support
windows 11
windows 11 migration
windows 11 requirements
windows 11 upgrade
windows 365
windows update
Jagran Josh’s roundup that purports to name “the most-used AI chatbots in 2025” landed in inboxes and social feeds with a punchy list—ChatGPT at the top with a jaw‑dropping 46.59 billion “users,” followed by a clutch of U.S. and China‑based rivals—but a closer look shows the headline numbers...
2025
ai chatbots
chatgpt
claude
copilot
data privacy
deepseek
enterprise ai
gemini
grok
marketshare
meta ai
metrics verification
mistral
perplexity
poe
statcounter
telemetry
verification
windows
Amazon’s cloud business is no longer the unambiguous growth engine it once was; recent quarters have exposed a gap between scale and momentum that has competitors seizing narrative advantage and enterprise mindshare.
Background: the claim that started this debate
The Analytics Insight piece...
ai
ai productization
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amazon web services
artificial intelligence
aws
azure
bedrock
cloud capex
cloud computing
cloud market
copilot
enterprise it
google cloud
google cloud platform
infrastructure as a service
marketshare
microsoft azure
multi-cloud
platform as a service
Google’s move to an agentic search layer — AI Mode powered by DeepMind’s agent prototypes — has already rewritten the choreography between diners, discovery platforms, and the SaaS software that runs restaurant front-of-house operations, and the financial implications are measurable today...
aeo
agentic search
ai in travel
ai mode
answer engine optimization
availability apis
booking holdings
conversational commerce
data privacy
distribution plays
front-of-house automation
google deepmind
marketshare
opentable concierge
project mariner
regulator watch
reservation platforms
restaurant saas
schema markup
structured data
Microsoft’s announcement that Windows 10 will reach its official end of support on October 14, 2025, has moved from a scheduled milestone to a legal and public-policy flashpoint, after a California resident filed a lawsuit on August 7, 2025, accusing the company of using the cutoff to force...
ai hardware
antitrust
cloud pc
consumer protection
copilot
e-waste
end of support
esu
extended security updates
iot enterprise
ltsc
marketshare
neural processing unit
npu
pc upgrade
software lifecycle
tech policy
unfair competition
windows 10
windows 11
A single‑plaintiff lawsuit filed in California has turned what many expected to be a routine operating‑system lifecycle event into a live legal test of forced obsolescence, corporate market strategy, and the practical limits of vendor control over security for hundreds of millions of PCs. The...
ai copilot
antitrust
california lawsuit
consumer protection
copilot hardware
e-waste
end of life
esu program
forced obsolescence
injunctive relief
it management
legal tech news
marketshare
microsoft lifecycle
public policy
refurbishing market
security updates
windows 10 eol
windows 10 support
windows 11 shift
A single‑plaintiff lawsuit filed in San Diego is attempting to turn Microsoft’s scheduled October 14, 2025 retirement of Windows 10 into a court‑enforced policy debate — asking a judge to compel the company to keep delivering free security updates for Windows 10 until the OS’s market share falls...
ai
antitrust
consumer protection
copilot
copilot plus
copilot+ pcs
device upgrade
e-waste
end of support
environmental impact
esu
esu program
extended security updates
hardware requirements
lawsuit
lifecycle policy
marketshare
microsoft
san diego lawsuit
secure boot
tpm 2.0
uefi
upgrade eligibility
windows 10
windows 11
windows compatibility
Microsoft’s move to retire Windows 10 on October 14, 2025 has become more than a routine product‑lifecycle note: it has sparked a court challenge that frames the end‑of‑support as a calculated nudge — some would say a shove — toward Windows 11, AI‑optimized hardware, and paid patching options...
antitrust
canalys
consumer protection
copilot
copilot plus
digital equity
e-waste
end of support
esu
marketshare
npu
pc hardware requirements
platform lifecycle
secure boot
security updates
statcounter
tpm 2.0
windows 10
windows 11
windows 11 eligibility
A single‑plaintiff lawsuit filed in San Diego is asking a court to stop Microsoft from turning off routine security updates for Windows 10 on October 14, 2025, arguing the company’s end‑of‑support timetable amounts to forced obsolescence intended to push consumers toward Windows 11 and...
antitrust
consumer protection
copilot+
e-waste
end of life
esu
generative ai
hardware baselines
lifecycle disclosure
marketshare
microsoft esu enrollment
platform competition
san diego
secure boot
software licensing
tech litigation
tpm 2.0
windows 10
windows 11
Microsoft’s announced retirement of Windows 10 on October 14, 2025 has triggered not just user frustration but a formal legal challenge — a single‑plaintiff lawsuit filed in San Diego that asks a court to force Microsoft to keep providing free security updates for Windows 10 until its installed...
ai market
antitrust
copilot
courthousenews
digital equity
e-waste
end of support 2025
esu
extended security updates
litigation
marketshare
microsoft
os lifecycle decision
privacy
secure boot
tpm 2.0
windows 10
windows 11
windows 22h2
windows lifecycle
ChatGPT has solidified its dominance as the world’s most widely used AI chatbot, cementing its role as the benchmark for conversational artificial intelligence and redefining how users engage with smart digital assistants across the globe. Fueled by unprecedented market penetration and...
ai chatbot
ai competition
ai ecosystem
ai industry
ai platforms
ai research
artificial intelligence
chatgpt
conversational ai
digital communication
digital innovation
future of ai
google gemini
market dominance
marketshare
microsoft copilot
perplexity ai
regional trends
statcounter
technology trends
In the rapidly evolving cloud computing landscape, Microsoft Azure and Google Cloud are making significant strides, challenging Amazon Web Services (AWS) for market dominance. Recent financial reports from the quarter ending June 2025 highlight this shift, with both companies reporting robust...
Microsoft’s recent shift in its operating system (OS) strategy is sending ripples through the tech world, with reverberations that are particularly concerning for long-term investors. As the company races ahead, pushing users to abandon Windows 10 in favor of Windows 11, deep fissures are...
artificial intelligence
cloud computing
digital transformation
enterprise support
esu program
hardware divide
it budgets
legacy hardware
long-term investors
marketshare
microsoft
open-source alternatives
os strategy
support costs
tech industry
tech trends
technology investments
user dissatisfaction
windows 10
windows 11
The shape of the personal computing market is fundamentally shifting, and recent evidence points squarely to a trend once unthinkable: Apple’s Mac platform is eroding Microsoft’s long-standing dominance, particularly as organizations weigh the financial and technical realities of migrating to...
apple mac
apple silicon
cloud computing
cross-platform workflows
device lifecycle
enterprise hardware
enterprise it
mac sales growth
macbook
marketshare
microsoft windows
oem shipment data
os migration
pc market
personal computing
productivity tools
security management
tech industry trends
technology integration
windows 11
Brazil's Administrative Council for Economic Defense (CADE) has initiated an antitrust investigation into Microsoft following a formal complaint from Norwegian browser developer Opera. The complaint, filed on July 29, 2025, alleges that Microsoft engages in anti-competitive practices by...
ai programs
antitrust
brazil
brazilian cade
browser market
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cyber law
default browser
legal complaint
market competition
marketshare
microsoft
microsoft edge
opera
os software
regulatory investigation
tech industry
tech monopoly
tech regulation
windows licensing