Adobe and Microsoft have joined forces once again, this time blending Adobe’s creative genius with Microsoft 365 Copilot’s powerful productivity framework. At the recent Adobe Summit 2025, the tech giant unveiled two AI-driven agents—Adobe Marketing Agent and Adobe Express Agent—that promise to...
Mobile Marketing Automation (MMA) encompasses a wide range of technologies and approaches with the intent of increasing customer engagement. MMA provides understanding into the user, allowing for the creation of personalized content that is both relevant to the user and delivered in an optimal...
a/b testing
api integration
automation
azure mobile engagement
engagement
in-app messaging
kpi metrics
localytics
marketingautomation
mobile marketing
push notifications
remarketing
retention
revenue
swrve
urban airship
user experience
user insights
user segmentation
windows 10
