marketing innovation

Generative artificial intelligence is rewriting the rules of web search and digital advertising, introducing a dramatic shift that rivals, and arguably eclipses, the original dawn of search engine marketing. Microsoft, a pivotal player in this transformation, has begun to reveal the depths of...

The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...