market innovation

Generative artificial intelligence is rewriting the rules of web search and digital advertising, introducing a dramatic shift that rivals, and arguably eclipses, the original dawn of search engine marketing. Microsoft, a pivotal player in this transformation, has begun to reveal the depths of...

Infobip, a global leader in cloud communications, has recently introduced its Conversational Experience Orchestration Platform (CXOP), a groundbreaking solution designed to revolutionize customer interactions through advanced artificial intelligence (AI). This platform signifies a significant...

In a business world defined by rapid digital transformation and permanently elevated customer expectations, the announcement of Infobip’s Conversational Experience Orchestration Platform (CXOP) signals an ambitious leap into the future of customer engagement. While artificial intelligence (AI)...

The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...

The digital marketplace is entering a new era, and at its center is the Microsoft Store—a platform rapidly evolving to be more than just a storefront. With its latest round of developer-focused changes, Microsoft is setting its sights on transforming how Windows app creators onboard, distribute...

Progress Software’s latest strides toward digital collaboration come at a time when organizations of all sizes are seeking to harmonize workflow efficiency and security across increasingly complex cloud-enabled environments. In its most recent set of announcements, Progress revealed a major...

Microsoft’s evolving relationship with regulators, competitors, and customers in Europe has reached another pivotal moment as the tech giant offers to decouple its Teams collaboration platform from its Office 365 and Microsoft 365 productivity suites across the continent. This proposed...

BigCommerce’s latest move to supercharge its merchant experience with Vortex IQ’s Agentic AI platform marks a dramatic turning point for the open SaaS ecommerce market. Following a series of strategic wins—including selection for Microsoft’s UK GenAI Accelerator and the successful debut of its...

Microsoft’s announcement strikingly expands the boundaries of what’s possible with software-as-a-service (SaaS) billing and licensing, marking a shift from the industry’s rigid, “one-size-fits-all” subscription rates toward a new paradigm: partners can now craft private offers that give buyers...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...

Microsoft finds friend in Windows 7 ad push: The 'Family Guy' John Cook on Tuesday, October 13, 2009, 6:45pm PDT Microsoft, meet the "Family Guy." Looking to drum up sales for the upcoming release of Windows 7...