brand partnerships

In an era when viral fame can evaporate overnight, the Kalogeras sisters — Sunday, Demitra, and Eliana — are doing something rarer: building a multi-layered, digital-first entertainment venture that reads like a case study in modern creator economy strategy. What began as short-form content and...

Twenty-four-year-old Quenlin “Quen” Blackwell has quietly turned a decade of short-form jokes and viral moments into a modern creator empire — spanning viral memes, branded campaigns, a cooking show with celebrity guests, runway spots for luxury labels, and a move into scripted television and...

Curated for You and Microsoft have quietly activated a first-of-its-kind, lifestyle‑led AI fashion experience inside Microsoft Copilot, delivering visually composed, shoppable outfit recommendations in response to natural‑language styling prompts and linking those looks directly to participating...

A fresh wave of nostalgia has captured the tech world as Microsoft unveils a playful yet statement-making collaboration: limited edition Windows XP-themed Crocs, punctuated by bespoke XP-inspired Jibbitz for ultimate customization. This headline-grabbing partnership, currently available...

The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...

Microsoft Security, for a long time, conjured up the same images for most people: padlocks, digital chains, keys, and shields—iconic and undeniably overused tropes in visualizing security. With the cybersecurity landscape rapidly evolving and the average user’s expectations shifting, Microsoft...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

In the few years since TJ Lee left everything behind to travel the world – and share her adventures with an ever-growing number of online fans – with only a carry-on suitcase and a backpack, she’s learned a lot. The first year she worked entirely remotely and took on all sorts of freelance gigs...