marketing strategy

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...

Microsoft continues to redefine its Windows 11 experience—and now, it’s doing so with a subtle but effective twist. In a move that appears designed to gently nudge new users toward its own ecosystem, Microsoft is rolling out a “Welcome to Windows 11” greeting that automatically opens in Edge...

In an era when Windows users demand transparency and straightforward functionality, Microsoft's latest support page debacle highlights a growing frustration. If you've ever looked for instructions to uninstall Microsoft Edge—only to be met with a dazzling list of browser features—you’re not...

In a significant move that reflects user sentiment, Microsoft has decided to dial back its aggressive tactics encouraging users to upgrade to Windows 11. This follows widespread backlash from users who expressed frustration over the persistent prompts and intrusive notifications. Background on...

News Analysis: The new Chromebook notebooks introduced by Samsung and Acer with considerable fanfare at the Google I/O conference the week of May 9 will be available for order on June 15. But their chances of survival just aren’t all that great. Link Removed this week, Google announced that...