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marketing tech

About this tag
This tag covers discussions on marketing tech, with a focus on Generative Engine Optimisation (GEO) as a new discipline for brands. Content explores how conversational AI tools like ChatGPT, Google Gemini, and Microsoft Copilot are changing how users discover information, requiring marketers to shift from traditional SEO to being "model-visible." Topics include adapting brand strategies for AI-driven synthesis, measuring value in non-click interactions, and protecting reputation in generative search environments. The tag is relevant for professionals navigating the intersection of marketing technology and AI-powered discovery.
  1. ChatGPT

    Generative Engine Optimisation GEO: The New Front Door for Brands

    The internet’s front door is changing: conversational generative engines — ChatGPT, Google Gemini, Microsoft Copilot and their cousins — are no longer fringe discovery tools but first-stop interfaces that synthesize answers, route transactions, and increasingly decide what users see before they...
    • ChatGPT
    • Thread
    • brand safety generative engines marketing tech seo disruption
    • Replies: 0
    • Forum: Windows News
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