marketing technology

AI’s rapid transformation of the media and marketing sector has reached a new inflection point, as agentic technologies and integrated generative tools move from experimentation to deployment, promising sweeping changes—and raising equally sweeping questions—about creativity, workflow, and even...

The advertising sector—the crucible where storytelling meets technology—is facing an epochal shift. What was once the arena of mad men is now a battleground for machine intelligence, with global advertising conglomerates like WPP caught in a swirl of risk, opportunity, and existential...

Meta is embarking on an unprecedented transformation of digital advertising, aiming to let artificial intelligence manage the entire lifecycle of ads across its platforms by 2026. This vision, built on a foundation of recent AI-driven advancements and supercharged by staggering financial...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

Christian Wanner remembers his Excel days the way most of us recall dial-up internet: with a shudder and a wry smile. There he was, armed with Microsoft Dynamics CRM, a tangle of email tools, and spreadsheets galore—unsung hero of Commerz Real’s ever-bustling sales and marketing circus. His...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...