marketing technology

CrowdReply has been named the top AI search visibility tool for 2026 in a Semantic Strategy report that puts Microsoft Copilot tracking alongside coverage of ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews, and Google AI Mode. The headline is notable for IT and marketing teams...

Google began rolling out “How This Ad Was Made” worldwide on Thursday, adding an AI disclosure panel for advertisements on Search, YouTube, and Discover. When available for an ad, the panel can tell users that qualifying creative material was “Created or edited with AI.” The immediate takeaway...

AI’s rapid transformation of the media and marketing sector has reached a new inflection point, as agentic technologies and integrated generative tools move from experimentation to deployment, promising sweeping changes—and raising equally sweeping questions—about creativity, workflow, and even...

Meta is embarking on an unprecedented transformation of digital advertising, aiming to let artificial intelligence manage the entire lifecycle of ads across its platforms by 2026. This vision, built on a foundation of recent AI-driven advancements and supercharged by staggering financial...

Christian Wanner remembers his Excel days the way most of us recall dial-up internet: with a shudder and a wry smile. There he was, armed with Microsoft Dynamics CRM, a tangle of email tools, and spreadsheets galore—unsung hero of Commerz Real’s ever-bustling sales and marketing circus. His...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...