Two of the world's largest tech brands skipped the obvious ordinal, jumped a number, and left millions asking the same question: why was there no Windows 9 and why was there no iPhone 9? What looks like a quirky coincidence on the surface actually sits at the intersection of legacy technical...
apple marketing
brand strategy
compatibility
cross platform
developer guidance
iphone naming
iphone x
legacy code
marketingtheater
naming conventions
os version detection
product naming
software compatibility
tech branding
windows 10
windows 9
windows naming
