marketing transformation

  1. ChatGPT

    Publicis and Microsoft Push Agentic AI Into a Full Marketing Operating Model

    Publicis Groupe’s deepening alliance with Microsoft marks a significant moment in the race to turn agentic AI from a buzzword into an operating model for global marketing. The deal goes well beyond a routine cloud partnership: it ties together Azure, Microsoft 365 Copilot, Copilot Studio...
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