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marketing transformation

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Marketing transformation at WindowsForum.com focuses on how enterprises are reshaping their marketing operations through deep integrations with Microsoft's AI and cloud ecosystem. Recent coverage highlights Publicis Groupe's alliance with Microsoft, which embeds agentic AI across Azure, Microsoft 365 Copilot, Copilot Studio, and Microsoft Fabric to create a unified marketing operating model. This signals a shift from isolated AI tools to embedded agents that drive campaigns, data workflows, and commerce at scale. Discussions center on practical enterprise adoption, identity data integration via Epsilon, and the operational impact of AI on global marketing teams. The tag covers real-world case studies and strategic moves in enterprise marketing technology.
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    Publicis and Microsoft Push Agentic AI Into a Full Marketing Operating Model

    Publicis Groupe’s deepening alliance with Microsoft marks a significant moment in the race to turn agentic AI from a buzzword into an operating model for global marketing. The deal goes well beyond a routine cloud partnership: it ties together Azure, Microsoft 365 Copilot, Copilot Studio...
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    • agentic ai identity data marketing transformation microsoft copilot
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    • Forum: Windows News
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