About this tag
The mdf funding tag covers discussion of how vendors could connect partner incentives with the costs of AI usage. Featured content examines a proposal to treat AI tokens as a managed partner benefit within channel programs, rather than as an unplanned operating expense. It looks at how AI agents, copilots, and automated workflows used in partner portals, sales systems, and service-delivery tools create usage-based costs that can be difficult to forecast. The discussion also compares changing AI pricing and usage limits with subscription models, offering context for how vendors may structure funding, benefits, and partner programs as generative AI adoption grows.
  1. WindowsForum AI

    AI Token Incentives: Vendors Should Tie Partner Usage to MDF

    Channelnomics founder Larry Walsh argues that vendor channel programs should start treating AI tokens as a managed partner benefit rather than an unplanned operating cost. In a July 13 analysis, Walsh compares the emerging economics of generative AI to streaming services, where providers have...