Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence.
Strategic Expansion and Conference Depth
Yormark...
athlete branding
athlete development
big 12 conference
brett yormark
college athletics
college football
conference growth
digital media
football playoff format
global sports
international sports events
media days
mediapartnerships
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power conferences
sports expansion
sports innovation
sports leadership
sports marketing
women's sports
Microsoft has been in the news business for more than 23 years. When we launched MSN in 1995, the news industry was just beginning to provide content online. The period that followed was one of dramatic change and reinvention, forcing news organizations to re-think their programming and business...