Microsoft’s IBC 2025 partner showcase made one thing clear: AI and cloud are no longer experimental addons for media workflows — they are the scaffolding for the next generation of production, distribution, and audience intelligence.
Background
IBC 2025 was widely framed as a turning point for...
adobe integration
ai for media
ai security
asset management
audience analytics
avid
azure ai foundry
azure openai
cisco
cloud governance
cloud scale
cloud-native editing
copilot in media
generative ai in media
ibc 2025
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mediaworkflowsmediacentral
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Tom’s Hardware’s practical rundown of free Windows applications lands where many of us live every day: the toolkit that keeps content, code, and media moving without a subscription bill. The list — which highlights ScreenToGIF, GIMP, Inkscape, Notepad++, Rufus, VLC, and HandBrake — is both a...