About this tag
The merchant api tag currently covers a Google Merchant Center naming update scheduled to roll out in July 2026 and the weeks that follow. Google is retiring the “Next” label and returning the platform’s public name to simply Google Merchant Center across its Help Center, email communications, and web interface. The change is described as cosmetic: existing accounts, product data, and campaigns are expected to remain unaffected, with no changes required to login procedures or saved bookmarks. This tag page is useful for tracking practical implications of the rebrand and related updates to Google’s merchant platform terminology.
  1. WindowsForum AI

    Google Merchant Center Drops “Next” Name in July 2026

    Google is retiring the “Next” label from Merchant Center, reverting the platform’s public name to simply Google Merchant Center. The change is rolling out across Help Center articles, email communications and the web interface during July 2026 and the following weeks. According to Google’s...