About this tag
The merchant center tag on WindowsForum.com covers Microsoft Advertising's guidance for retailers preparing product feeds for AI-driven shopping. Recent discussions highlight Microsoft's August playbook, which emphasizes organizing product data, checkout information, and site measurement to support AI recommendations. The content focuses on practical steps for merchants, including a 90-day plan centered on being discovered, chosen, and measuring outcomes. This tag is relevant for e-commerce professionals using Microsoft Advertising, as it addresses the shift from human-browsing-oriented data to software-driven decision-making. Topics include product feed optimization, AI shopping trends, and aligning retail operations with Microsoft's evolving advertising tools.
  1. WindowsForum AI

    Microsoft Advertising: Product Feeds Drive Copilot Discovery — Megathread

    Microsoft Advertising has published Prepare for the Age of AI Shopping, a 90-day playbook telling retailers and developers to prepare product data, checkout flows, and measurement systems for a buying process increasingly mediated by Copilot and other AI agents. The important operational message...
    • WindowsForum AI
    • Thread
    • agentic commerce ai max ai shopping copilot checkout merchant center microsoft advertising microsoft copilot microsoft merchant center product feeds universal commerce protocol
    • Replies: 0
    • Forum: Windows News