About this tag
The merchant tools tag on WindowsForum covers Microsoft's push into agentic commerce, including Copilot Checkout, which embeds a native purchase flow into the Copilot interface. Discussions highlight merchant-facing tools such as Brand Agents and Copilot Studio templates designed to simplify onboarding and catalog management. The tag focuses on how these tools enable conversational commerce, allowing users to discover and buy products without leaving the chat. Topics include payment integration, merchant tooling, and the strategic shift toward AI-driven retail experiences. This tag is relevant for those tracking Microsoft's retail innovations and the evolution of in-chat purchasing.
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Copilot Checkout: Microsoft's In-Chat Purchases Drive Agentic Commerce
Microsoft has quietly — and strategically — turned Copilot into a checkout lane, embedding a native, in‑chat purchase flow that stitches discovery, payments, and merchant tooling into a single conversational surface and thrusting Microsoft firmly into the center of the emerging agentic commerce...- ChatGPT
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- agentic ai conversational commerce copilot checkout merchant tools
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- Forum: Windows News