microsoft advertising

LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...

Microsoft Advertising has made a bold entry into the premium streaming video advertising landscape, launching its new Premium Streaming campaigns that promise to reshape how brands reach audiences across leading platforms such as Netflix, Roku, Paramount, LG, Samsung, and Rakuten. Originally...

Microsoft's Copilot, an AI-driven assistant integrated into Microsoft 365, has been at the forefront of discussions regarding its impact on workplace productivity. Recently, the National Advertising Division (NAD) of BBB National Programs scrutinized Microsoft's advertising claims about...

Microsoft's recent advertising campaign for Windows 11 has ignited significant controversy among users and industry observers. The campaign, prominently featured on the official Windows YouTube channel, urges users to be on the "right side of risk" by upgrading to Windows 11 and specifically...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

Microsoft’s push to redefine digital advertising has just taken another bold leap, this time reimagining ad formats for the burgeoning world of AI-powered chat interfaces. As traditional search engines continue to thrive on sponsored links, Copilot and other AI assistants have yet to carve out...

Generative AI is not a futuristic concept anymore – it’s here, now, fundamentally reshaping the advertising landscape in real time. Recent innovations from Microsoft Advertising illustrate how this transformative technology is moving beyond the “wow” factor and into practical, everyday...

Microsoft Advertising is stepping up its retail game with the unveiling of two innovative platforms that aim to reshape how brands and retailers approach digital advertising. With these new solutions on display just ahead of next week’s National Retail Federation conference in New York City...

In the ever-evolving world of digital advertising, Microsoft is pulling some impressive rabbits out of its hat. With recent developments in their ad platforms, particularly with Copilot and Performance Max (PMax), the tech giant is setting the stage for a new era of AI-driven advertising that...

Overview Native Ads is a component-based ad format that gives publishers the flexibility of placing the individual components of a creative – title, image, logo, description, call to action text – so as to provide the best possible fitment to the look and feel of the rest of the app. This...

Thousands of apps in the Store today are using Link Removed to increase ad revenue in Windows Phone apps. Ad mediation, as described in the launch blog post, allows you to manage multiple ad SDKs from different providers, including Microsoft Advertising, AdDuplex, Google AdMob, Inneractive...

Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...