microsoft channel

Discussions on WindowsForum.com about the Microsoft channel focus on the evolving partner ecosystem, particularly in the UK and Ireland. Key themes include the shift from license resale to delivering operational value, AI-led transformation, and services wrapped around Microsoft 365, Teams, Azure, Dynamics, and Copilot. Revised CSP rules are pushing partners toward larger distributors and indirect models, while Microsoft's "Frontier Firms" initiative highlights opportunities for partners to help customers adopt, secure, govern, and integrate these technologies. The tag covers partner strategies, business model changes, and the growing role of AI in the Microsoft channel.