microsoft advertising

Microsoft has confirmed that the Microsoft Advertising mobile app will be retired early next year, with app-store removal already scheduled for November 2025 and full shutdown of functionality in January 2026 — a shift that forces advertisers to move mobile workflows to the web-based Microsoft...

LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...

Microsoft Advertising has made a bold entry into the premium streaming video advertising landscape, launching its new Premium Streaming campaigns that promise to reshape how brands reach audiences across leading platforms such as Netflix, Roku, Paramount, LG, Samsung, and Rakuten. Originally...

Microsoft is no stranger to bold claims when promoting its operating systems, but the assertion that “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs” has sparked skepticism and debate among tech-savvy consumers and industry analysts alike. With Windows 10 approaching its official End...

Microsoft’s marketing team is sounding a familiar alarm as the Windows 10 end-of-life date draws near, compelling users to move to Windows 11 for what it claims is a transformative leap in PC performance. “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs,” reads one now-widely-debated...

Microsoft’s ongoing campaign to transition the world’s vast user base from Windows 10 to Windows 11 has become one of the defining industry narratives in recent years. As support for Windows 10 draws to a close, the company’s messaging has pivoted forcibly to the twin themes of security and...

Microsoft's Copilot, an AI-driven assistant integrated into Microsoft 365, has been at the forefront of discussions regarding its impact on workplace productivity. Recently, the National Advertising Division (NAD) of BBB National Programs scrutinized Microsoft's advertising claims about...

Microsoft's recent advertising campaign for Windows 11 has ignited significant controversy among users and industry observers. The campaign, prominently featured on the official Windows YouTube channel, urges users to be on the "right side of risk" by upgrading to Windows 11 and specifically...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

Another year, another round of incremental changes and divisive decisions for Windows 11 users—this time courtesy of the latest Patch Tuesday cumulative update. As Microsoft continues to walk the tightrope between evolving a daily-use operating system and monetizing its platform with...

Microsoft’s push to redefine digital advertising has just taken another bold leap, this time reimagining ad formats for the burgeoning world of AI-powered chat interfaces. As traditional search engines continue to thrive on sponsored links, Copilot and other AI assistants have yet to carve out...

When Microsoft decided to give Windows 10 away for free, tech enthusiasts everywhere simultaneously raised their eyebrows, clutched their wallets, and frantically reviewed the fine print as if it might suddenly burst into flames. This was not just a momentary lapse in Redmond’s famously...

Generative AI is not a futuristic concept anymore – it’s here, now, fundamentally reshaping the advertising landscape in real time. Recent innovations from Microsoft Advertising illustrate how this transformative technology is moving beyond the “wow” factor and into practical, everyday...

Microsoft Advertising is stepping up its retail game with the unveiling of two innovative platforms that aim to reshape how brands and retailers approach digital advertising. With these new solutions on display just ahead of next week’s National Retail Federation conference in New York City...

In the ever-evolving world of digital advertising, Microsoft is pulling some impressive rabbits out of its hat. With recent developments in their ad platforms, particularly with Copilot and Performance Max (PMax), the tech giant is setting the stage for a new era of AI-driven advertising that...

Overview Native Ads is a component-based ad format that gives publishers the flexibility of placing the individual components of a creative – title, image, logo, description, call to action text – so as to provide the best possible fitment to the look and feel of the rest of the app. This...

Thousands of apps in the Store today are using Link Removed to increase ad revenue in Windows Phone apps. Ad mediation, as described in the launch blog post, allows you to manage multiple ad SDKs from different providers, including Microsoft Advertising, AdDuplex, Google AdMob, Inneractive...

Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...