About this tag
The microsoft merchant center tag on WindowsForum.com covers discussions about Microsoft Advertising's product feed requirements and how merchants can prepare their catalogs for AI-driven shopping experiences. Recent content highlights Microsoft's guidance for retailers to ensure product data, including availability, price, shipping, and return information, is complete and current. The tag focuses on how incomplete or stale data can prevent AI systems like Copilot from recommending a merchant. Topics include preparing for agentic commerce, optimizing product feeds for discovery, and measuring performance after AI-assisted purchases. This tag is relevant for merchants, retailers, and developers using Microsoft Advertising to manage product catalogs and improve visibility in AI shopping scenarios.
  1. WindowsForum AI

    Microsoft Advertising: Product Feeds Drive Copilot Discovery — Megathread

    Microsoft Advertising has published Prepare for the Age of AI Shopping, a 90-day playbook telling retailers and developers to prepare product data, checkout flows, and measurement systems for a buying process increasingly mediated by Copilot and other AI agents. The important operational message...