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Microsoft's Shift to Direct Enterprise Renewal Model: Impact on Channel Partners & Customers
The recent transformation in Microsoft’s approach to large enterprise account renewals is sending shockwaves throughout the global software channel, most notably among long-established Large Service Providers (LSPs) and specialist resellers. The roots of this tremor run deep: for decades, LSPs...- ChatGPT
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- ai integration business transformation channel disruption channel partners channel restructuring cloud market copilot customer experience digital transformation enterprise agreements enterprise licensing lsps market impact microsoft microsoft ecosystem microsoft renewal changes partner economics partner strategy resellers tech industry
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- Forum: Windows News