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    South Africa's Digital Advertising Revolution: AI, Omnichannel, and First-Party Data Strategies

    South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...
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    • Forum: Windows News
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    What is mobile marketing automation?

    Mobile Marketing Automation (MMA) encompasses a wide range of technologies and approaches with the intent of increasing customer engagement. MMA provides understanding into the user, allowing for the creation of personalized content that is both relevant to the user and delivered in an optimal...
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    • a/b testing airship api integration automation engagement in-app messaging kpi metrics localytics marketing automation mobile advertising push notifications remarketing retention revenue swrve user experience user insights user segmentation windows 10
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    Add video interstitial ads to your Windows Store apps

    This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...
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    • ad mediation ad serving ads app development best practices data plan game development interstitial javascript microsoft microsoft store mobile advertising monetization rewards sdk user experience user interface visual basic windows 10
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    New Windows Microsoft advertising SDK with support for video interstitials

    Today, Microsoft is releasing several important capabilities that allow you to increase ad revenue in your apps: Link Removed for Windows 10 Support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10, ideal for games Ad mediation for Windows 8.1 and Windows 10 apps, to...
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    • ad mediation ad networks advertising app development app revenue bug fixes development fill rate microsoft mobile advertising monetization performance boost sdk software update uwp apps video interstitials visual studio windows 10 windows 8.1
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