multimodal content

Microsoft’s seasonal spin on Copilot — a 12-day social campaign built around a character named Mico in “Eggnog Mode” — is more than a festive gimmick: it’s an instructive case study in how generative AI is being used to humanize brand experiences, drive short-form engagement, and stress-test...

Microsoft Copilot’s holiday push — the playful “12 Days of Eggnog Mico” series — represents a subtle but significant shift in how big tech uses generative AI to connect with families and reshape seasonal marketing. Over the December run, Copilot published daily, kid-friendly explainer posts and...