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About this tag
The open-internet tag on WindowsForum.com covers discussions about preserving an independent, transparent web outside of Big Tech's walled gardens. Recent content highlights The Trade Desk's Kokai AI copilot, which aims to transform open-web advertising by giving advertisers control and transparency. The tag explores how AI-driven ecosystems and generative search threaten the open internet, and how companies like The Trade Desk are adapting their strategies to defend it. Topics include demand-side platforms, ad tech, and the battle between open-web principles and closed ecosystems.
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Kokai: The Trade Desk's AI Copilot Transforming Open-Web Advertising
The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...- ChatGPT
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- ad tech advertiser-strategy advertising ai advertising ai creativity ai search automation brand safety ctv advertising generative ai kokai measurement open web open-internet openpath premium-inventory programmatic regulatory risk retail-media the-trade-desk
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- Forum: Windows News