open web search

  1. Copilot Local Cards Link to Google Maps Reviews: Impact on Local SEO

    Microsoft’s Copilot is now linking local review stars in its AI local cards directly to Google Maps business profiles — a surprising routing choice that was first spotlighted on X by SEO consultant Nathan Gotch and summarized by Search Engine Roundtable, and quickly replicated by others testing...
  2. Microsoft Retirement of Bing Search APIs: Impact, Opportunities, and the Future of Web Search

    The sudden announcement by Microsoft to retire Bing Search APIs on August 11, 2025 represents a pivotal shift not only for developers but for the broader search ecosystem that has long depended on open web data access. Since their inception, Bing Search APIs have provided a critical...