paid search

Stagwell said on June 23, 2026, that its Assembly media agency has embedded Microsoft 365 Copilot into live Microsoft Advertising paid-search campaigns using Microsoft’s Model Context Protocol, moving AI assistance from experimental marketing workflows into active client campaign operations...

Conversational AI is remapping paid search from a keyword‑volume game into a precision economy where multi‑turn dialogues become high‑confidence intent signals advertisers can buy and act on. Background Conversational assistants — exemplified by Microsoft Copilot and similar AI overlays from...