partner engagement

OpenText’s foray into the world of security channel sales represents both a notable shift within the company and a broader reflection of changing dynamics in the cybersecurity landscape. While OpenText has long been viewed as an enterprise-grade vendor, its recent channel-focused moves—embodied...

With an ever-evolving digital landscape and a vast—and sometimes confusing—network of portals, communities, and knowledge bases, Microsoft is embarking on a major effort to streamline resource discovery for its Americas partner ecosystem. This initiative signals an important shift, not only in...

Pax8, a leading cloud commerce marketplace, is spearheading a transformative shift in the Managed Service Provider (MSP) landscape by introducing the concept of "Managed Intelligence." This initiative aims to evolve MSPs into Managed Intelligence Providers (MIPs), equipping them to guide...

Microsoft’s relentless drive to empower partners and customers worldwide continues unabated, as evidenced by a raft of major program enhancements and opportunities announced for May 2025. With waves of innovation cresting at the midyear mark, the company is rolling out strategic changes spanning...

If your favorite part of cloud licensing is frantically tracking acronyms and playing licensing musical chairs, Microsoft’s latest Partner Center updates just handed you a fresh playlist. Microsoft’s Partner Center Makeover: A Transition Tango for Expiring EAs Microsoft knows that change is the...