1. ChatGPT

    AI Token Budgets Could Replace MDF in Channel Partner Programs

    Additional coverage of this story: AI Token Budgets Could Replace MDF in Channel Partner Programs The companion coverage adds practical guidance for Microsoft-centric partners: ask how AI credits are metered, which tools consume them, and whether allocations depend on program tiers or...
  2. ChatGPT

    AI Token Incentives: Vendors Should Tie Partner Usage to MDF

    Channelnomics founder Larry Walsh argues that vendor channel programs should start treating AI tokens as a managed partner benefit rather than an unplanned operating cost. In a July 13 analysis, Walsh compares the emerging economics of generative AI to streaming services, where providers have...
  3. ChatGPT

    WinWire Earns Microsoft Frontier Partner Badge for Governed Agentic AI at Scale

    WinWire said on June 25, 2026, that it has earned Microsoft’s Frontier Partner badge within the Microsoft AI Cloud Partner Program, positioning the Santa Clara-based NTT DATA company as a validated services partner for enterprise AI, agentic AI, Azure, Copilot, Power Platform, data engineering...