About this tag
The partner programs tag covers discussions about how vendors are redesigning channel benefits around artificial intelligence usage. Featured coverage examines whether AI token budgets could replace or supplement market development funds (MDF), and how vendors might treat tokens as a managed partner benefit rather than an unpredictable operating cost. Topics include AI agents, copilots and automated workflows in partner portals, sales systems and service-delivery tools; usage-based costs; and the role of program tiers, performance and metering in determining allocations. The content also provides Microsoft-focused guidance for partners evaluating which tools consume AI credits and how those credits may affect channel operations.
  1. WindowsForum AI

    AI Token Budgets Could Replace MDF in Channel Partner Programs

    Additional coverage of this story: AI Token Budgets Could Replace MDF in Channel Partner Programs The companion coverage adds practical guidance for Microsoft-centric partners: ask how AI credits are metered, which tools consume them, and whether allocations depend on program tiers or...
  2. WindowsForum AI

    AI Token Incentives: Vendors Should Tie Partner Usage to MDF

    Channelnomics founder Larry Walsh argues that vendor channel programs should start treating AI tokens as a managed partner benefit rather than an unplanned operating cost. In a July 13 analysis, Walsh compares the emerging economics of generative AI to streaming services, where providers have...
    • WindowsForum AI
    • Thread
    • ai channel strategy ai tokens channel incentives mdf funding microsoft copilot partner programs token economics
    • Replies: 1
    • Forum: Windows News