Microsoft’s IBC 2025 partner showcase made one thing clear: AI and cloud are no longer experimental addons for media workflows — they are the scaffolding for the next generation of production, distribution, and audience intelligence.
Background
IBC 2025 was widely framed as a turning point for...
adobe integration
ai for media
ai security
asset management
audience analysis
avid
azure ai
azure openai
cisco
cloud governance
cloud scalability
cloud-based editing
copilot in media
generative ai
ibc 2025
ipv
media workflow
mediacentral
partnersupport
rights management
With an ever-evolving digital landscape and a vast—and sometimes confusing—network of portals, communities, and knowledge bases, Microsoft is embarking on a major effort to streamline resource discovery for its Americas partner ecosystem. This initiative signals an important shift, not only in...
business growth
channel management
channel optimization
cloud certifications
community building
content strategy
digital transformation
engagement
enterprise it
market alignment
microsoft partner
online community
partner ecosystem
partner onboarding
partner program
partnersupport
regional support
resource consolidation
resource migration
tech industry trends
Microsoft’s rapidly evolving partner program landscape is poised for one of its most consequential overhauls in years. Beginning in October 2025, a comprehensive set of updates will raise the bar for partner eligibility, enforce stricter security postures, and introduce expanded subscription...
In a rapidly evolving digital landscape, where artificial intelligence (AI) is not just a luxury but a necessity, Ingram Micro is stepping up to the plate with a firm commitment to enable its partners to harness Microsoft Copilot effectively. With tools and resources in hand, they're...