Microsoft treating Windows like an embarrassment is a self-inflicted problem—and bringing back a predictable, annual Windows event would be one of the fastest, clearest ways to repair the damage.
Background: where Microsoft's Windows messaging went missing
Microsoft once had a dependable rhythm...
Microsoft’s surprise stagecraft in Bengaluru this month has rewritten the enterprise AI playbook: Satya Nadella announced that Microsoft is pairing a US$17.5 billion, multi‑year investment in India’s cloud and AI infrastructure with coordinated strategic partnerships with Cognizant, Infosys, TCS...
Microsoft’s latest push to make AI a default layer of enterprise work just got a shot of oxygen from four of India’s largest systems integrators, a move that signals both rapid industrial-scale adoption of Copilot and a major expansion of Microsoft’s partner-led strategy for agentic AI across...
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Microsoft’s Americas Partner team has quietly — and strategically — opened a new window into the partner ecosystem with the launch of My AI Journey, a short-form podcast series that spotlights real-world AI adoption inside the Microsoft partner community. The debut episodes, released on December...
Spectrum Networks’ announcement that it has been named a global finalist for the 2025 Microsoft Training Services Partner of the Year award marks a notable moment for a regional training specialist stepping into a global recognition frame—Microsoft’s Partner of the Year program singled out...
Microsoft used its Ignite 2025 partner spotlight to make a blunt, practical point: scaling enterprise AI is no longer a platform-only problem — it is a partner-led systems problem where integration, data quality, governance and change management determine whether promises turn into measurable...
Microsoft Ignite 2025’s partner spotlight in Technology Record foregrounds a familiar but increasingly consequential storyline: Microsoft’s partner ecosystem is the practical engine converting platform-level AI and cloud promises into measurable customer outcomes. The Autumn 2025 partner roundup...
Strategix Business Solutions has been named to the Microsoft AI Business Solutions Inner Circle for 2025–2026, a selective cohort that recognizes the highest-performing partners in Microsoft’s Business Applications and AI ecosystem and grants privileged access to product roadmaps, executive...
Embee Software’s confirmation as a Microsoft Copilot Advanced Specialization partner is a clear signal that the company has moved from early experimentation to operational delivery of agentic and generative AI solutions—an important milestone for both Embee and the enterprises that rely on...
Snowflake’s recent results and partner announcements paint a picture of a company that is successfully converting platform innovation and ecosystem depth into measurable enterprise traction — but the narrative comes with important caveats about competition, valuation, and the uncertain economics...
Microsoft’s executive recruiting in 2025 has been nothing if not aggressive — a sustained talent push that reads like a playbook for winning the AI era, with new regional presidents, product chiefs, and deep-pocketed poaches from rivals shaping a distinctly bolder Microsoft leadership team...
Inforcer’s recent elevation into Microsoft’s MSP-focused Intune initiative marks a tangible step toward making Microsoft 365 more manageable, secure, and AI-ready for Managed Service Providers — and it comes at a moment when MSPs desperately need standardized, scale-ready tooling to extract...
TierPoint’s announcement that it has earned the Microsoft Solutions Partner designation for Private Cloud marks a notable step in the ongoing normalization of Azure-consistent private cloud offerings—and signals that major service providers are now formally recognized for running cloud-native...
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Nvidia’s quiet retreat from a direct cloud play marks a meaningful strategic pivot: DGX Cloud — once pitched as NVIDIA’s own AI supercomputer service for enterprises — is being repurposed largely as internal infrastructure, while the company leans into a marketplace model (DGX Cloud Lepton) that...
Point B's announcement that it has earned the Microsoft Solutions Partner for Data & AI (Azure) designation with a formal Analytics on Microsoft Azure specialization marks a deliberate deepening of its Microsoft alliance and a visible signal to clients that it’s doubling down on enterprise-grade...
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Microsoft’s internal pricing playbook for Copilot appears to be getting a major rewrite that will materially lower the sticker price for many enterprise customers while shifting the company’s long-term monetization toward consumption-based agent billing and a centralized “agent management”...
Vena’s first half of fiscal 2026 has been a clear inflection point: the company announced it has surpassed 2,000 customers worldwide, rolled out a Teams‑native version of its AI assistant, expanded marketplace availability across Microsoft channels, and collected a string of industry honors that...
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iLink Digital’s recent announcements mark a notable moment in the crowded Microsoft partner ecosystem: the company says it has reached Microsoft’s top-tier Azure expertise and — according to a syndicated press release — earned placement on the 2025 Inc. 5000 list, milestones that, if fully...
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IBM’s strategy is deliberate: build industry-minded, governed AI that plugs into legacy systems and regulated workflows rather than chase consumer hype—and that choice may not win the popularity contest, but it can win durable enterprise value if the company executes the engineering...
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TrustedTech’s pivot from a licensing-focused reseller to a full-service Microsoft-first systems integrator is more than a new logo — it is a deliberate repositioning into the fast-growing market for Microsoft Copilot enablement, Azure tenant migrations, managed security, and onshore certified...
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