Microsoft’s formal end of mainstream support for Windows 10 and a concentrated Q3 refresh cycle have done more than move numbers on a ledger — they have reshaped buyer behavior across the PC market, producing a measurable uplift in shipments and a clear short‑term win for Apple’s Mac lineup as a...
Microsoft’s decision to pull the security plug on Windows 10 has done more than force millions to choose how — and when — to upgrade; it has also reshuffled the PC market, creating a calendar‑driven replacement wave that is materially boosting shipments across the industry and, surprisingly to...
Counterpoint Research’s latest preliminary read on Q3 2025 shows a clear, calendar‑driven bump in the global PC market — an 8.1% year‑on‑year rise in shipments — and names Lenovo, ASUS and Apple among the biggest beneficiaries as enterprises, schools and many consumers moved to replace Windows...