Microsoft’s IBC 2025 message is unmistakable: media and entertainment companies must move from experimentation to full-scale deployment of agentic AI if they want to become what Microsoft calls a “Frontier Firm” — organizations that combine human creativity with autonomous AI agents to unlock...
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copilot
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media and entertainment
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premier league companion
Satya Nadella’s short public playbook — five repeatable prompts he says he uses inside Microsoft 365 Copilot — has done more than offer productivity tips; it has shown, in blunt practice, how an enterprise copilot can change the mechanics of leadership, reduce busywork and compress decision...
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agentic ai
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change management
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