ai personalization

Volkswagen’s decision to dust off Drivers Wanted and put it back in front of a Super Bowl audience this winter is more than a nostalgia play — it’s a strategic bet that the culture around cars still matters, even as autonomy, electrification and AI remake the mobility landscape. Background: why...

Microsoft is quietly testing a personality selector inside Copilot that will let users choose how the assistant responds — a subtle but consequential shift in how Microsoft surfaces AI customization to everyday users. Early sightings show the new control living in a “Personality Studio” area of...

Apple’s holiday-season playbook suddenly reads like a product roadmap: a single Christmas‑Eve social post from the company’s CEO — framed by widespread rollout of on‑device generative features and third‑party integrations announced at WWDC — pulled into focus how AI‑powered personalization can...

Meta is quietly — and decisively — rewriting the rules that govern how its AI, messaging, and news-delivery systems interact with users, partners, and regulators, with several coordinated product and policy changes rolling out in December 2025 and a separate platform rule scheduled for...

Spotify's year‑end recap is back, and this time it arrives with bigger social features, new listening categories, and an unmistakable push toward interactivity that turns your personal listening history into a shareable, game‑like experience across mobile devices. Background Spotify Wrapped has...

Shah Rukh Khan’s six-decade sweep across cinema and commerce reads like a mirror held up to modern India: the same face that romanticized a nation on screen also sold it cars, colas, phones and the promise of aspiration. As he marks his 60th birthday, the arc from Santro salesman to Toofan‑brand...

Microsoft's Copilot can now be told — in plain English — what to remember and what to forget, and users can inspect and edit that memory directly from the Copilot settings, a change that shifts the conversation about AI assistants from one of raw capability to one of ongoing stewardship and risk...

The contours of the modern Executive MBA are shifting faster than most curricula can keep up: AI is no longer a future elective tucked into an optional module, it’s becoming an operational competency that executive programs are expected to deliver as a core outcome. Recent industry and academic...

Apple's latest widget move — an expanded sports widget on macOS that brings iPhone and iPad widgets to the desktop — has reignited a familiar frustration: Windows 11's Widgets Board still feels unfinished, underpopulated, and deprioritized compared with the widget momentum Apple and other...

Microsoft has quietly escalated the browser wars by using a prominent Bing advertisement to label Microsoft Edge as the “recommended” browser for Windows 11 users who search for Google Chrome, deploying a full comparison table that highlights Edge-only features such as a built‑in VPN, AI...

Microsoft has quietly begun serving a new, highly visual Bing ad that places a full “scoreboard” comparison between Microsoft Edge and Google Chrome above Chrome’s official download links on Windows 11 — a move that reframes a user’s intent at the precise moment they look to switch browsers and...

LG’s 2025 OLED evo refresh pushes the company’s premium TVs into two converging frontiers: extreme gaming performance and deep, conversational AI. The new OLED evo family — led by the G5 and the wireless M5 — pairs LG’s Alpha 11 AI Processor Gen2 with a host of display and sound upgrades...

Microsoft has unveiled a significant expansion of its artificial intelligence ecosystem by introducing OpenAI’s open-weight language models, gpt-oss, to both Azure AI Foundry and Windows AI Foundry. This move marks a pivotal shift toward openness, flexibility, and developer empowerment...

The productivity landscape is experiencing a seismic shift as open source challenger ONLYOFFICE introduces a next-generation AI agent directly within its office suite, sparking fresh debate about the high-profile rivalry between Microsoft 365 Copilot and emerging alternatives. With...

A transformative moment for AI on Windows arrived today with the debut of the GPU-accelerated gpt-oss-20B model, empowering developers and enthusiasts alike to harness the power of advanced, open-source reasoning directly on their own machines. Bringing leading-edge large language model...

OpenAI has unveiled its latest open-weight language models, gpt-oss-120b and gpt-oss-20b, marking a significant milestone since the release of GPT-2 in 2019. These models are optimized for advanced reasoning tasks and are designed to run efficiently on a range of hardware, from enterprise GPUs...

In a dramatic shakeup of the cloud AI landscape, Amazon Web Services announced it will now host OpenAI’s newly unveiled open-weight GPT models, gpt-oss-120b and gpt-oss-20b, on both Bedrock and SageMaker platforms. This strategic decision bypasses Microsoft Azure’s long-held exclusive rights to...

Microsoft has upended the generative AI landscape once again with the experimental rollout of “Copilot Appearance,” a visual feature that endows its Copilot assistant with a lively, expressive identity. Quietly introduced through Copilot Labs to select users in the US, UK, and Canada, this marks...

OpenAI is poised to introduce a new subscription tier, ChatGPT Go, offering a more affordable alternative to its existing paid plans. This development coincides with the testing of several user interface enhancements, including pinned chats and customizable themes, signaling a broader rollout...

The artificial intelligence world is bracing for a watershed moment as OpenAI prepares to unveil GPT-5, the most anticipated generative language model since ChatGPT’s public debut. Despite a climate of almost feverish speculation, seasoned analysts caution that the leap to GPT-5 may be less...