platform loyalty

Microsoft’s Xbox division finds itself at an extraordinary crossroads. Once proudly the industry’s standard-bearer for backwards compatibility, Xbox is stepping into uncharted territory as the next-gen console strategy reorients dramatically around Windows. Hardware sales have sharply declined...

The recent social media activity of Merill Fernando, a senior product manager at Microsoft, has sparked a nuanced debate about the reality of cross-platform preferences—even among leaders at the world's top software companies. When Fernando tweeted a tongue-in-cheek photo of pop singer Katy...

After more than two decades of shaping the way people connect online, Skype, once the undisputed king of internet calling and messaging, has reached its official end. On May 5, 2024, Microsoft permanently retired the app, signaling a decisive close to one of digital communication’s most...

Few executives in the gaming world have had careers as storied as Peter Moore’s. A veteran whose fingerprints are visible on SEGA’s Dreamcast era, EA Sports’ resurrection, and—most relevantly—the Xbox 360 launch that redefined what consoles could be, Moore’s opinions carry both the nostalgia of...