Microsoft’s move to stop “bundle spamming” in the Xbox Store is an overdue but significant step toward decluttering the digital storefront and protecting discovery for both players and legitimate developers. The company has begun notifying publishers that bundles made up of undifferentiated...
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cross-platform bundles
differentiation
digital storefront clutter
discovery fairness
game marketing practices
gamerscore exploitation
indie developers
microsoft store policy
platformskus
publisher guidance
smart delivery
store discoverability
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xbox store