platform strategy

Microsoft’s push to fold advanced generative AI into Azure and Microsoft 365 is no longer an experimental add‑on — it’s a full‑scale platform strategy that reshapes product roadmaps, enterprise buying decisions, and how companies monetize intelligence across workflows. Background Microsoft first...

It’s a blockbuster start to September on Xbox: the long‑awaited Hollow Knight: Silksong drops day one on Xbox Game Pass, while a crowded slate of indie, mid‑tier and AAA releases — including NBA 2K26, Cronos: The New Dawn, and Daemon X Machina: Titanic Scion — land across Xbox and PC between...

Microsoft’s operating system has always been a mix of pragmatic engineering, bold experiments, and occasional overreach — and some of its most interesting contributions were simply ahead of their time. A recent roundup of five Windows features — Briefcase, MSN Gaming Zone, Windows CardSpace...

Microsoft’s quiet August update for Xbox is a textbook example of product teams prioritizing everyday usability over headline-grabbing features: the system refresh (build 10.0.26100.5362) quietly ships a new Play Anywhere filtering option and a Play History surface that makes cross-platform...

NTT DATA’s creation of a dedicated global business unit for Microsoft Cloud marks a clear escalation in the race to move enterprise AI from lab experiments into production-grade, sovereign-ready deployments—an initiative that bundles Azure, Microsoft 365 Copilot, Azure AI Foundry and Dynamics...

In the rapidly evolving landscape of artificial intelligence (AI), the battleground for platform dominance is increasingly centered on the developer experience. Historically, technological platforms that have prioritized and streamlined the developer journey have emerged victorious, securing...

Seismic waves are once again rippling through the gaming industry as Summer Game Fest 2025 and the Xbox Games Showcase converge for a weekend charged with world premieres, surprise reveals, and enough speculation to fill a dozen message boards. These annual events, livestreamed to a global...

The echoes of Steve Ballmer’s booming “Developers! Developers! Developers!” chant continue to reverberate through the halls of Microsoft’s legacy, but the backstory is far richer and more nuanced than the viral video clips suggest. The infamous on-stage performance, which took place at a...

In the annals of tech history, few executive moments have been as iconic—or as widely parodied—as Steve Ballmer’s thunderous onstage declaration: “Developers! Developers! Developers!” But the origins of Ballmer’s emphatic chant run deeper than mere showmanship. As Ballmer recently reflected in a...

Microsoft’s evolving strategy for handheld gaming—a space that’s rapidly heating up—signals more than just tactical patience. It offers a window into the company’s long-term vision for both the Windows ecosystem and its position in the portable gaming market, especially amid rival platforms like...

Amid growing anticipation over the future of artificial intelligence, OpenAI’s CEO Sam Altman has offered a tantalizing—if not somewhat ambiguous—glimpse into the company’s vision: a subscription AI ecosystem that functions much like an operating system, but powered by ever-smarter models...

A quiet but seismic shift is underway in the world of PC gaming, and it is coming straight from the heart of Microsoft's gaming business. In a recent announcement that accompanied the reveal of Gears of War: Reloaded, Microsoft subtly changed the language it uses to describe gaming on Windows...

RANCHO PALOS VERDES, Calif.--Google Executive Chairman Eric Schmidt said a "gang of four" rules technology today: Google, Apple, Amazon, and Facebook. The four companies are "exploiting platform strategies" to create enormous value both for consumers and shareholders, he said here today at...