political advertising

In a revelation that reframes the origin story of one of modern India’s most recognisable election lines, Union Minister Piyush Goyal says the now‑iconic slogan “Abki Baar Modi Sarkar” nearly never existed after advertising legend Piyush Pandey initially declined to work on the campaign — a...

Piyush Goyal’s recent revelation — that the now‑ubiquitous 2014 election slogan “Abki Baar Modi Sarkar” almost never existed because advertising legend Piyush Pandey initially declined to work on the campaign — reframes a familiar story about political branding into a moment of human hesitation...