Google’s search ecosystem feels less like a quietly humming engine this month and more like a living, shifting organism: ranking volatility persists, product experiments are multiplying, and the balance between AI-driven answers and the traditional web referral economy is under renewed scrutiny...
ai in ads
ai overviews
content strategy
conversion tracking
crawlers
digital marketing
google search
googlebot
invalid traffic
news publishers
pmax updates
preferredsources
ranking volatility
seo best practices
serp experiments
top stories
traffic diversification
website security
windows publishers
windows seo
Google has stepped once again to the fore of the search engine conversation, unveiling a feature that is set to redefine the user experience for billions: “Preferred sources” for prioritized news search. While the web has been flooded by AI-driven search changes in recent years—frequently...